Email marketing is direct marketing that uses email as a means of communicating messages directly to a selected audience.

An email marketing strategy is an important part of any marketing strategy. Email is the most cost-effective way to promote your products, communicate with your customers and reach your business goals.

It is used For:

Sending emails with the purpose of enhancing relationships with its current or previous customers and to encourage customer loyalty and repeat business.

Sending emails with the purpose of acquiring new customers or convincing current customers to purchase something immediately. Email marketing has several key advantages over traditional mail marketing, including the following:

• An exact return on investment can be tracked and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic. On average, for every $1 you spend on email marketing, you can potentially see a return of $43 (up from $40 in 2017)!

• Advertisers can reach a substantial numbers of email subscribers who have opted in to receive email communications on subjects of interest to them.

• 51% all Internet users check or send email on a typical day.

• Email marketing allows marketers to reach out to consumers with targeted personalized, relevant, dynamic messages.